IDW was founded in 2014 in Oakland, California, by partners with backgrounds in brand, film and editorial. We are an experienced and multidisciplinary team of brand strategists, art directors, designers, producers, and post-production specialists that brings a breadth & depth of skills to each project.
As a creative studio, we collaborate with visionary leaders and brand teams that share our core values. Our strongest engagements are built on mutual respect and commitment to the impact of our work in the world.
From building identity systems to executing original photo & video content, each of our engagements starts with brand strategy and is seen through final execution by our multidisciplinary creative team.
Research + Insights
Brand Strategy
Identity Systems
Brand Expression
Messaging + Tone
Brand Guidelines
Content Strategy
Creative Development
Campaign Development
Copywriting
Art Direction
Photography +
Video Programs
Digital + Social
Editing
Retouching
Color
Motion + Sound
Asset Management
Our clients and partners range from start-ups and cultural institutions to multinational companies. We are purposeful in our collaborations and work proactively with leadership teams, in-house brand agencies, marketing and asset managers, and other agencies and studios. We think long-term, take a systems-view, and consider a range of options to help our partners ultimately make the best decisions and investments for their brand.