We are not an agency.
We are a creative studio.

IDW was founded in 2014 in Oakland, California, by partners with backgrounds in brand, film and editorial. We are an experienced and multidisciplinary team of brand strategists, art directors, designers, producers, and post-production specialists that brings a breadth & depth of skills to each project.

We are purpose-led and impact-driven.

As a creative studio, we collaborate with visionary leaders and brand teams that share our core values. Our strongest engagements are built on mutual respect and commitment to the impact of our work in the world.

Play + Intention

Play is purposeful—part of our pursuit of mastery. We explore and create in the service of that which can be better.

Greatness + Balance

Great work requires balance for inspiration and renewal. Our work is both our craft & passion.

Humility + Expertise

No egos or chips on our shoulders. We use our skills in service of our partners, clients, and collaborators.

Gratitude + Action

We support individual & shared commitments to take action against injustice, and work towards a more sustainable future for people and planet.

Our capabilities span brand, creative, and post-production.

From building identity systems to executing original photo & video content, each of our engagements starts with brand strategy and is seen through final execution by our multidisciplinary creative team.

Brand

Research + Insights

Brand Strategy

Identity Systems

Brand Expression

Messaging + Tone

Brand Guidelines

Creative

Content Strategy

Creative Development

Campaign Development

Copywriting

Art Direction

Photography +
Video Programs

Digital + Social

Post

Editing

Retouching

Color

Motion + Sound

Asset Management

Success means long-term relationships, built on trust.

Our clients and partners range from start-ups and cultural institutions to multinational companies. We are purposeful in our collaborations and work proactively with leadership teams, in-house brand agencies, marketing and asset managers, and other agencies and studios. We think long-term, take a systems-view, and consider a range of options to help our partners ultimately make the best decisions and investments for their brand.

Axiom
Bloomlife
Chapter 510
CVS Health
DXC Technology
Evernow
Ford
Good Eggs
Google
Guittard
Hewlett-Packard Enterprise
HP
Hubilo
Levi Strauss & Co
Megafire Action
Meta
Mighty Health
MOMA
New York Stock Exchange
Okta
OMCA
Nextdoor
NPR StoryCorps
Rakuten
Salesforce
ServiceNow
TCHO
The Lawrence